Achieving synergy between strategy and innovation

: R 150.00 incl. 0% VAT
Expiry Date
: None
CPD Units
: 2.00 Points
: Not yet rated.

This course is based on the article, Achieving synergy between strategy and innovation: The key to value creation by C. Brooke Dobni. The article describes the relationship between strategy and innovation. It argues that strategic innovation is logical, yet strategy and innovation are quite different, both in terms of definition and function.

Keywords: Synergy, strategy, innovation.

Reading material:

Educational Objectives

Educational Aim:
The educational aim of this module is to enable managers to analyse the differences and the relationship between strategy and innovation and to explore different approaches to achieving synergy between them. The article is relevant for managers who are required to manage organisations in increasingly competitive contexts where innovation is the basis of competitive advantage.

Educational Outcomes:

Upon completion of this module practitioners should have a clear understanding of:

1. Have a clear understanding of:

  • The nature of innovation
  • The characteristics of innovative organisations
  • Organisational processes, approaches and cultures that stimulate innovation
  • The benefits of innovation

2. Be able to:

  • Analyse the relationship between strategy and innovation
  • Distinguish between the characteristics of an innovative approach and a strategic-planning approach
  • Analyse the characteristics of innovative organisations and the conditions necessary for promoting innovation
  • Investigate the challenges to innovation and the barriers to innovation most commonly experienced in organisations
  • Determine what managers should do for their organisations to become more innovative

Instruction for this Module

  • Read the supplied reading material and complete the quiz at the end
  • You need to pass the quiz and complete the course rating to generate the module certificate at the end
  • You have three attempts to pass the quiz
  • The pass grade is 70%
  • Please click on the CPD certificate link to claim your certificate and to update your CPD Manager

Contact us for enrolment enquiries

RSA TEL: 086 1000 381 | Int. Tel: 021 975 2602